Make each IML label unique
VariableData IML is a solution for unique coding on IML labels. The unique code is printed during the same process as the IML label: for converters, brand owners, or retailers, there is no need for any additional investment or printing steps to display the code on the packaging.
The unique code can be integrated into the IML label design, ensuring the packaging looks flawless.
VariableData IML makes every label unique. Traceability, registration regulations, data collection, brand protection, or marketing objectives: whatever your reason for wanting to apply unique coding to your packaging, VariableData IML has you covered.
VariableData IML can be implemented on any IML label, but it is particularly useful for reusable products, cups, medical applications and any other market where unique coding is required. VariableData IML is particularly suitable for reusable products.
Effectiveness of returns and redistribution
Reusable cup systems often rely on consumer behavior: end users must be involved in returning cups, which may require incentives such as deposit systems, customer loyalty programs, or mobile apps. Unique identifiers track when a customer receives and returns a cup, with deposits refunded after return.
Cleaning records
The cleaning cycle of each cup can be recorded, ensuring that cups are properly disinfected before being redistributed to customers. This ensures compliance with health and safety standards, providing transparency and confidence for businesses and consumers.
Life cycle monitoring
Cups are used and disinfected frequently, making them susceptible to wear and tear. Tracking their lifecycle helps prevent worn or damaged cups from remaining in circulation.
Sürdürülebilir kalkınma verileri
Data on reuse rates, single-use cup savings and CO emissions2, etc. can be easily monitored and communicated. The environmental impact is measured over the long term, over multiple reuse cycles, and can be easily communicated to regulators and consumers.
In some regions and/or market segments, a unique code is a mandatory element of packaging to guarantee the authenticity, quality, and origin of the product it contains. VariableData IML is the ideal way to add a unique code to your packaging design in a clean, high-quality, and one-step process, without requiring any investment.
Passeport numérique de produit
A unique code is the ideal medium for conveying detailed information about your product's origin, materials, manufacturing process, and life cycle. This digital product passport (DPP) improves transparency for consumers and promotes informed purchasing decisions and sustainable consumption.
Authenticity checks
In market segments experiencing counterfeiting issues, VariableData IML enables simple and rapid authentication control to ensure the consumer's product legitimacy.
Loyalty programs and promotions
Strengthen brand loyalty and product repurchase by offering rewards for repeat purchases. Or request feedback on (new) products and offer tailored promotions.
Ludification
Müşterilerinize bir yarışma, çekiliş veya şanslı bir sayı aracılığıyla ödül kazanma şansı verin!
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