There are many reasons to use double-sided IML for your packaging:
Barrier IML significantly simplifies the production process:
Suggest a way to use your product, such as a recipe.
Invite the consumer to continue purchasing the product.
Thank your consumers for purchasing your product.
- Display a graduated scale to facilitate dosage.
- Encourage people to visit your company's website or enter a competition.
- Drive cross-selling by promoting other products from your brand.
- Provide all legal information that must appear on the label.
Double-sided IML offers a solution to new European legislation requiring more information on food labels. Double-sided IML labels offer food producers twice as much print space as a traditional IML label.
When choosing a double-sided IML label, there are certain technical and design aspects to consider.